Seriously?

Sometimes I am really amazed by American Victorian values. I understood the Janet Jackson Super Bowl controversy, though I thought it was blown out of proportion. The attempt to turn the Prince Super Bowl performance into something naughty was a stretch of the imagination. But, honestly, the latest controversy over the use of the word scrotum in a children's book just baffles me. There are lot of words that would be inappropriate for a children's book, but the anatomically correct name of any body part just doesn't make that list as far as I'm concerned. Seriously, 50% of the kids reading the book are likely to have the controversial body part, so why can't we say the word?!?